Written by Evan Weber
A recent joint research study performed by the AARP and R.H. Macy’s has proven what many experts have believed for years; Senior Citizens are the only people who ever go to the Salvation Army. The elderly prefer a thrift store setting and the knowledge that they will only be shopping for old clothing they and other Senior Citizens have donated.
Stan Schumacher, age 73, frequents a Salvation Army location in Eastern Michigan, and says he enjoys shopping for old gems. A very excited Mr. Schumacher told reporters, “Look, I found the Visit Kissimmee t-shirt I donated last year…I think I’m going to buy it back.”
R.H. Macy’s intends to capitalize on this recycled revenue stream by re-branding many Salvation Army store locations as Elder Browse, a more antiquated Army store with motorized shopping scooters.
